Linkedin Marketing Tips - Trending topics and information

LINKEDIN MARKETING

Linkedin Marketing

Hello... who are not active on LinkedIn, is a LinkedIn superstar. And he has some actionable tips on increasing leads or rather generating leads from LinkedIn. So if you're a salesperson, I think this one is the perfect one for you. So this, I'll just give you guys a quick, just five minutes on how to actually generate leads on LinkedIn and how to do LinkedIn outreach in an effective way that is not spammy and not annoying, which there's a lot of that out there. To learn this, we know we've run over 250 campaigns at my company, for LinkedIn outreach, we've figured out a lot of things that work. And we see a lot of things that don't work. So when you get into doing LinkedIn outreach, basically what I'm talking about is using LinkedIn as a platform to reach out to your target prospects, and try to start a conversation that you can then move to email or phone or video so that you can then make a sale. And the first hit on that is just the realization that the goal of LinkedIn is not to make a sale on LinkedIn, your goal is to get them into a phone call. And I think this is a first step where people mess up is they get on LinkedIn, and then you accept a connection request, and you receive this gigantic super long pitch. And people just zone out and never talk to you again. So that's what we don't want to do. So instead, what we do want to do, here's a few kind of steps on how to actually do LinkedIn effective. First, you want to optimize your profile before you start your campaign. There's a ton of stuff you can do. But here's the two most important things. One is you want to make your headline ,instead of saying you know, President, CEO, whatever you are - VP of sales, is that just like putting your title there, which is what LinkedIn will default it to, if you don't put anything, you want to create kind of a benefit oriented headline. So you know, I help B2B companies generate leads on LinkedIn - LinkedIn prospecting. So that's kind of roughly what mine is. And so you want just kind of a tagline .Think of it like the headline of a blog post - It's going to hook someone into your profile. The other thing you want to do is you want to convert your profile from being resume style, about all the great accomplishments you have and where you went to college. And you want to think about it more like a website that is talking about who you are, what your company is, who you serve, and how you help people. And so really kind of taking it from more resume style, which is what LinkedIn started as to more of like a sales page style is the next big shift. Those are the two most optimal optimizations you can make on your LinkedIn profile. After that, you're going to want to basically get LinkedIn Sales Navigator, which is a paid version of their tool. But in order to really do this at volume, or to really filter really well, you'll want to upgrade to that you can definitely test it out on free, but you're going to be pretty limited in terms of the amount of connections that you can send and the amount of targeting you can do. 

But there's a ton of information out there about how to use LinkedIn Sales Navigator, so I'm not going to get into the details. But I've got videos online and articles on our site where we basically show you really deep how to use all the filtering criteria. So there's a ton to go into there. But I would definitely look into just how to use Sales Navigator. And just learn like the power of those filters, you can get super targeted and say, you know, I want VP of marketing in Miami that work at manufacturing companies that have 50 to 200 employees - you can get so narrow and specific. And that's one of the most powerful things about LinkedIn versus a lot of others platforms. So once you've got your list and Sales Navigator, then really simply you're going to basically send first a connection request, just kind of showing again, be casual, you're not going to make a sale, but you're just going to reach out, say hey, you know, saw you're in a similar industry, or hey, I thought your company looks really intriguing. We work with a lot of similar companies and would love to connect. So something not super salesy, but you know, you're going to show some intent that there is like a sales conversation coming. So you're not just going to try to catch them totally off guard. And then whenever someone accepts a connection request that you send them, you can then send a multi-step drip sequence over the course of really about the next month. So will sometimes do up to four messages total over the course of the next month. And the biggest thing, though, with like LinkedIn is it's very different than a cold email. Cold email - you write a lot of stuff, with LinkedIn, like honestly, the short and sweet is really what most often gets responses. So, hey, we create content for consultants, help them to turn into thought leaders? Would you be interested in talking more like that's one of the questions I'm using right now for my content agency. And really, really simple, straightforward, but it gets people responding to hey yeah, I'm interested, let's hop on a call. Or you might ask a probing question on what are your thoughts about this happening in the industry? Or you might offer a case study, a common resource we have is Sam marketing agency has done really, really well, case study for someone a niche, they say - hey, got a case study on how I accomplished or we generated a million dollars of business for this client, that's just like you - the case study shows exactly how we did it, would you like me to send it to you. So there's a handful of different approaches. But the goal is, keep it short, on LinkedIn. It's not like the window that people read this in, or they're reading it on their phone. So it's almost like you're texting them, as opposed to emailing them. So keep it short and sweet. And just try to get them to respond and engage. Don't make the sale on LinkedIn. Just get that response. And then you take it from there and move it on to a conversation or email or some other medium. Okay, awesome. I think my favorite tip from this whole conversation was how to treat your LinkedIn profile like a website, not as a resume. So I think doing that itself is going to, kind of multiply not just your profile message, but also the number of people who going to converse with you...

How to use Customer Reviews for Grow Your Business - Trending topics and information

How to use Customer Reviews for Grow Your Business

Customer Reviews

Hey... a pretty interesting topic, something that everyone keeps talking about but probably no one knows how to or most of us haven't figured out how to go about it listening to the wider voice of the customer and you know using that as a growth. What is voice of the customer? How do we use it as a growth lever? Yeah, I think the biggest thing, the shift that's kind of happened, right, is the b2b buying journey has shifted, right. If you think about the way it worked before, people would go to websites, they'd fill out forms, they wait to get contacted and there really wasn't a lot of information online about the software's people were purchasing. And if you look at today's world, right, what's happening is, you know, there's a stat out there that 90% of people are doing their own research online first and then reaching out to the companies when they're ready to talk. And so, the power has, kind of, shifted, and I don't think marketing is fully caught up to that kind of shift yet. And so, it's like, people are going on doing in their own research. Okay great, that's good to know, but like what are they actually researching, what are they actually trying to get, and the two things that we found that people are looking for when they're looking for software is, you know, peer reviews. So, like, what are people I work with saying, what are people in the industry saying, and like product ratings and reviews right. And so I think that understanding as a marketer makes the importance of review sites so much more important. Especially when 90% of the journey is happening outside of your website and outside of things you control. So really, I think, the way you can use it as a lever for your growth, it's kind of, like, start trying to influence that actual like path, right, and so getting involved with sites like G2 to get listed to get your views up. So if you think about traditional funnel of, like, you know, awareness consideration and moving all the way down that hasn't changed; just where they're doing it has changed right. So marketers need to adjust their strategy to actually be, kind of, where the people are. And so I think that's one element of it is like you need to be at the dance if you want to actually like be involved in these conversations, right, because if I go to you know site like G2 and I see two companies and one has no reviews and it's not banned and there's outdated content on it or there's one that has 500 reviews you know and it looks like there's content I can digest on there, I can read about it, like, which one am I more likely to go with. And you're hitting that person at a very crucial point in their, kind of, discovery stage, right. And then I also think knowing that peer reviews and you know ratings and reviews are some of the most important things for a b2b buyer. How do you incorporate that into the rest of your funnel? How do you incorporate that into your ads and your landing pages. People that do it successfully you know they're seeing conversion rates of like you know increases of like 200% from what you know pages without that information on it. So I think, you know, getting your head around the space and just being there is one thing but then like how do you harness that into every kind of vehicle in terms of the sales and marketing conversation that's the other one. Awesome, I think I just want to add on to what you said, you know, with our suite of products, let's say Freshservice, Freshdesk... a lot of customers we get through G2 Crowd and other review platforms, always say 'hey we find you more authentic because you have more reviews, people talking about you, are peers from let's say particular industry saying what are the positives and negatives, and you know as you said, that has definitely helped increase our conversion rates...

How to Give Feedback - Trending topics and information

HOW TO GIVE FEEDBACK

Feedback

Today's topic is something that's very important very relevant in today's you know world of working with Millennials giving feedback right a lot of approaches to giving feedback some first-time managers struggle a lot with it but we've got someone who is you know ready to propose a model or rather talk about some talk about a model that's gonna you know help us give feedback in a very effective manner who is the VP of Product Marketing here alright so as I said in the start right feedback is one critical aspect of today's work environment and you know a lot of first-time managers struggle with it so how do we go about giving an effective feedback um I mean ideally like I would like individuals on my team to be asking for feedback as much as possible so it's not just up to the manager to give the feedback but you know the manager does have responsibility there as well we introduced a model at Unbounce several years ago which we learned from just like a you know a training program that some of us went through that's been so so so effective and it's just three questions so you know let's say you were to ask for feedback on how this session is going today um I would ask you to reflect first and so I would say okay Oh three well tell me three things you found tricky and three differently next time mm-hmm so you would self reflect you would go through the three questions I would then say okay I have some feedback for you like you know it's a good time for me to share it say yes and then I say okay so here's what's going well you know you're persistent over the course of the three months I made sure that we had time to get together you know both on time ready to go really well prepared for the interview you've been you know really articulate in the way that you present information then I would say and here's what's tricky and then I sort of three things that have been you know tricky or challenging and then I'd say for next time you know here's what I would do differently you might want to try differently and give you three recommendations oh you self-reflect those three questions and then I go through those same three questions and give you the feedback as well okay awesome right and so uh you know one critical aspect of what you just discuss right the tricky part or you know what could be the improve part but you know how do we communicate that because there's a lot of times that you know the candidates or the folks might take it a bit personally let's say I say hey you you need to improve on this so there's a good chance that people might take it personally so how do we avoid that all right yeah I mean there's so many so many philosophies on this like trust is so fundamental to everything you do in a team if you have trust you really show empathy for your team I think they will believe that you have their back when you're providing that kind of feedback I also it's one it's a very different thing to criticize a person versus a behavior to say no you weren't very good at this nurses you know when you wrote this thing it came out with this particular way like and that's tricky for this reason so it's more about Avior and other thing that was it is about the individual okay awesome so if I'm you know kind of getting your right or giving feedback is always about you know identifying what the other person is interested in and giving them a relevant feedback and always ask asking them for self introspection and trying to find a union of what you want them coming through one and versus what they want in through one yeah as much as possible individuals should be you know co-creating their own goals they should be motivated to improve in those areas we should be asking individuals to self-reflect and a request and through that process you know we can then show up and provide feedback as well at a time when they're gonna be more open and more receptive to it okay awesome I think this is gonna change at least for our listeners the way they given big feedback... 

How to Set Goals for Customer - Trending topics and information

How to Set Goals for Customer

Set Goals for Customer

Hi...a problem that a lot of growing companies face, especially if you have a lot of people who are customer facing, how do you scale your culture and set your goals, if you have a lot of people who are customer facing, right, because you have your pre sales team, sales team, support - pretty much everyone who are customer facing. So how do you set goals for them And how do you do that scale, Yeah, I think the key to goal setting is that everyone is aligned towards a certain big, overarching goal. at the corporate level and so what you need to do is make sure that no matter how many employees or how many different teams are involved in your company, or that are customer facing, you all have an overarching goal that everyone is striving for. And how a success manager resolves that goal or achieves that goal may be different than a support leader, or maybe different than a pre sales engineer, but together, they all must be going towards the same goal. Okay, so I mean, I just have one follow up question, because, you know, since you've handled or been at a leadership position, customer facing roles, could you give me a, let's say, an example of what a good goal could be, you know, cutting across all customer facing teams, and how could each team go about, kind of achieving that goal? Absolutely. Yeah. So perhaps maybe you have a very generic goal at your corporate level to increase revenue or decrease margins, or something that has to do with the finances of the company. Each of those goals might be not as tangible to a support Rep but how does a support rep help you reduce margins or support rep success manager help you increase revenue. That's not as obvious. But if you make the goal, the piece of the goal that's relevant to the individual, relevant to them and achievable and tangible to the individual. So for example, maybe you incentivize support reps to look at places where automation can help or incentivize them to make sure the knowledge base is is high quality. Maybe in the success world, maybe you start incentivizing renewals differently than up-sells. For example, in the pre sales engineers, maybe there's incentives to cut down the time to onboarding, in order to provide more value faster to your customers. Each of those individual goals are much more tangible to the person doing them and to the team doing them. But they all have achieved the same thing at the corporate level, which is to increase revenue or decrease margins. Okay, so if I'm getting this right, it's more about having one overarching goal and breaking it down to smaller goals, which are very specific to that team. Right? Yes, its goals only really work when people understand what they're working towards. And I think that the the key is, is that if I go to the average individual contributor, or even the average line manager in a company, and say, you know, you need to increase revenue, that's a very nebulous goal at that level and needs to be much more clear what that means at each team's level. And at scale, you can actually do it to the individual. So for example, if you have someone on your team that is very knowledge centered or technical, has a technical writing background, maybe their way of achieving a better margin is different than someone who is more technically minded and is more focused on solving a deep technical issue, but they are still on the same team doing similar work. It's just that their their contribution to the high corporate goal is different. Okay, awesome. I got it. So I think it's more about saying, hey, customer support or any function that you are in, it's about tying the contribution of your work to the overall overarching goal of the company. Yes. I think that was something that's very tangible. And I'm hoping that our readers just go back to their work and start implementing this right away... 

What is CV or Curriculum Vitae | How to Write Effective CV - Trending topics and information

WHAT IS CV OR CURRICULUM VITAE

CV or Curriculum Vitae

What is one thing that steps inside an organization before you actually do. Well guys, it's a sheet or a document that contains all your information Yes, I'm talking about a CV and a resume. I will clear all your doubts relateed to that one most important thing that actually happens before your group discussion or interview that is your CV or resume. Guys, if you go to 10 professionals you definitely will get ten different informations. But the good thing about this article is that here in this one article I will clear your all your doubt related to What is CV? What is Resume? Is there any difference between a CV & a resume ? Yes guys. I know that Many of my students get so much confused. Sometimes they say that whether they should make a resume or a CV, but actually it's a big difference as When and how to make a CV? When and where should we apply for a job with CV? Where should we apply with a resume so I will try to clear all your doubts here do SHARE it this article  with your friends and family members This way you will actually help them a lot.

So guys first of all, I will tell you about what is a CV? CV the full form of CV is curriculum vitae in Latin it means Course of Life.so as the name suggests Course of life. We can understand that This CV should be a lengthy sheet of paper, right? so the minimum length of CV should be between Two pages like minimum we can start it with two pages and it can go up to ten to twelve pages depending on how many years of experience you have, right? so we need to when we apply for a academicmic jobs in specially US, Canada and India So any kind of academic job or if you are applying for a research job So you need to make your CV that is curriculum vitae so you need to have It written in a very detailed manner because it's a course of life So whatever you have done in your professional career You need to add all that information in a paragraph form not in a bullet point. Right, so you need to talk about your education. You need to talk about your job experience You need to talk about all the professional career that you have all the publications that you have You need to talk about all the awards and achievements that you have and many other information that I will talk Hey there If you really want to be happy and successful in life...

How to Perform Competitor Analysis - Trending topics and information

HOW TO PERFORM COMPETITOR ANALYSIS

Perform Competitor Analysis

Today's topic is pretty interesting...competition, competitors A lot of startup founders or even established companies don't know how to think about competitors or competitors' products. I'm pretty sure you have some interesting insights there. So I think a lot of people consider their competitors from the lens of fear. They are actually constantly worried that their competitors will overtake them, that the customers might move over, that there's like a new feature that's launching from their competitors that will win in the market, and it's not really the healthiest way to think about your competitors. A better way is actually by thinking about what you can learn from your customers and learn about your customers by looking at your competitors, and it's actually a kind of less stressful way as well. And there are a lot of ways to do that starting with first of all by thinking of your competitors as just simply alternatives to your product. And these are alternatives that you can actually just learn from. So there are number of ways as I mentioned to do that. The first is by looking at competitor websites, and that's easy. It's publicly available and all that's teaching you is just how did these competitors think about their customers and a messaging as well yeah learn like you know the competitor doesn't seem to know anything about the customer that might be one learning from the messaging, but you might learn a lot because they've probably also done some research so you can look at the homepage, the pricing page, customer testimonials, feature pages... anything that they really highlight on their website that'll teach you a ton. You can also go on publicly available review sites. For example G2 crowd will teach you a lot about what customers think of competitors what they enjoy right now and what they actually want more of that they don't have, or things that you know bugs and things that crash things they don't like. You can also look at like journalists who have written about these competitors and a really great place actually to look is ProductHunt launches a lot of these companies will be launching on ProductHunt. I'm like you know the whole product or little features and you'll really get to see what people thought of that as well as how the competitor presented that feature to the world. And then there's other ways to do this that are a bit harder and take more work but they really pay off. So user testing is one of our favorites at FYI and what you can do is essentially user test a competitor's website - it can be their home page, an important page on their site, or their entire product. And by doing that you're going to hear people actually walk through a flow and tell you exactly what they think about the product, the problem it's solving. You can ask them very targeted questions, and these are unbiased people, they're people that use source from the user testing products. That's just a wealth of information. Another way that we actually also love at FYI is through surveying. So we do a lot of like NPS surveys of competitors. NPS is in that promoter score and it really teaches you about what the customer satisfaction is with the product.

I'm going to interrupt you for a minute...could you just elaborate the point a bit please. Yeah absolutely! So NPS asks two questions of the survey takers. It asks how likely would you be to recommend this product to a friend and there's a 0 through 10 scale, and then it asks you what's the most important reason for your score. What that really teaches you is How do people feel about these competitors? Are they recommending them to other people? Are they really excited about these products? Are they just kind of you know pretty neutral about them? Do they hate the products? For example in the document segment which is where FYI plays, we learned that most of the existing document apps have very low NPS scores. It's actually one of the industries with the lowest NPS scores yet these products are just gigantic, used by millions of people. So NPS will teach you a lot about your customer as well as a competitor of course. And you can even go as far as doing product market fit surveys to really understand if a product has fit in the market and what are the things that people really love and what are the things that they.. features that they want added, what are the things that they want fixed about a product and again added about a product. If I'm kind of getting this right so it's probably a three-fold approach where one you basically see all the publicly available information on review sites, website and stuff like that, two is you go into a user testing where you act as a user of your competitor and get as much information about their features and probably their positioning and stuff like that and the third thing is look at the NPS core of your competitors right so this is going to kind of give you a SWOT analysis of where you stand versus your competitors. So if I have to go by the insights that you've given, the competitor is more for me a source of information rather than a source of threat Yes, exactly. A competitor is a source of information about your customer rather than a threat to you. It's not to say you shouldn't be looking at what competitors are doing, it's just to say that you should be again learning about your customers. Maybe look at them from a different perspective...

How to Build a Highly Engaged Community - Trending topics and information

HOW TO BUILD A HIGHLY ENGAGED COMMUNITY

Engaged Community

The director of marketing at sales hacker to talk about how to build a engaging community how to build an engaging community sure yeah so I've got I think three big big tips that are pretty simple actually one is that you have to start small and only bring on new members that you know will be engaged if you bring on a lot of people and your big it's hard to engage a big group it's easy to grow a small but engaged group so if that makes sense start small it's easier to build up then engage big my

Second tip I guess would be to do little things that don't scale so its sales hacker I spend a lot of time talking one-to-one with our community members giving them my advice just having a lot of conversations and it takes time away from all the things I could be doing like writing you know emails or creating new content for the community but a lot of that is so impersonal that it just doesn't it doesn't quite have the same impact and frankly like I get a lot out of as a community builder I like spending time with the community members so one of the first things I did when I joined was I ran a survey of our community members to ask them what they wanted from us we got a lot of great info and next week we're launching a new website to work in a lot of that but after the survey I then had one-to-one calls with about 50 community members so it took me like a full week I had a lot of phone calls a lot of conversations and I learned more from that week than I did in my first whole three months at sales hacker so do the things that don't scale is tip number - and then

Tip number three is look for popsicle moments and I got this idea from Julie purse offski at winning by design which is a sales training and consultancy firm she described this little hotel in Los Angeles it's one of the top-rated hotels in LA but it's not fancy and it's not particularly lush or luxurious or comfortable there are other amazing hotels this normal hello it's kind of weird but the thing that makes it tough rated is that there's this little phone by the pool you can pick up the phone and it's a popsicle emergency hotline and you can order your choice of chocolate vanilla or strawberry popsicle and have it deliver to you on a silver platter by the pool it's this little moment of delight that isn't delivered anywhere else and the guests that the hotel did not ask for this the hotel just thought this would be really nice and went above and beyond to do it so you have to look through the life cycle of people joining interacting and even leaving your community and think of ways to provide some surprising levels of delight those little popsicle moments that they may not be asking for but you know that you would love if you were them so those are I mean there's a whole lot more to it but I think those are three of the fundamentals that kind of have to nail if you want to feel the really good engaging okay I think I'm just encapsulating what you're saying right one start with a known group of people so it's easier to engage trim you know do things that don't scale and three create those small moments of wall for people in your community yeah nice absolutely really and if you do those things consistently the rest will follow all of the rest of the things will fall into place okay awesome I think it was actionable yet so strategic... 

How to Build a Team Top Successful - Trending topics and information

How to Build a Team Top Successful

Build a Team

Hi...Creating a great employee experience that will enable your company this is something I really believe in. We normally talk about sales and marketing but to scale and being a successful company you need to build a home of stars as well so just to give you like a little bit background of we have been growing from 27 people to over hundred just during this year. So you need to have like a really good process to handle them and you need to keep their place as well and we also have offices in seven different countries in the world so it's also a challenge about how you keep the culture. So my best tactic on how to build a home of stars is actually to share and make sure that you have a great vision that you can be a hundred percent transparent so everyone could be in line with the goal and that's of course something everyone says that they have a good culture but it's actually how we work with it that's really important and one tactic or platform or tool that actually worked very good for us to make it very transparent was to start working on OKRs from Google to structure and like a lot of different tasks so that everyone can be aligned all the way up to to the vision and another thing we spend a lot of time is to find the right type of people that really fit into our culture. So we focus a lot on the recruitment process to an attract the right people and we have a lot of great things there to like try to stand out I mean recruitment process is a little bit like a sales process you need to stand out, you need to be unique and we use a lot of different tactics there one of them is actually speed dates meaning a little bit like dating people we bring a lot of people to our office and they have different rooms we try to have at least 20 to 30 people at the time, they have five rooms, they meet a lot of different people, always one founder, we have co-founders and some rooms with more traditional questions and some rooms with crazy questions like how many how big is the business in Italy just to get their feedback as well. The person just not like hanging out with the people when they're not in the room also has a lot of impact when we decide who to hire to continue the process. After that process we just meet all of us and decide directly. So our recruitment process is very fast. We decide everyday we also use VR recruitment just to stand out so you can play and be in a situation where you try to sell our product in a good way and just you know they handle different type of stakeholders and complex decision maker structure and so on. We also have something called the score and that's a combination of cognitive tests, personal tests and also what we think is the fit so we always score all in place with a score and that makes it very easy for us to know if it's a good candidate or not. We try to learn to work a lot with employee branding so as much as you need to create like a marketing persona which is very popular nowadays, we actually created something like an employee persona as well and then of course make sure that you have a great introduction program and actually the onboarding starts at the same time as you need the customer or the candidate the first time and we know this is very important to have a great candidate experience so even if it's not perfect match for the first candidate make sure they get the best experience because that person would probably refer more candidates to you in the future so I think that's something really important and we have solved the recruitment process you need to keep them we actually have a less than 1% in the terminations of our place. Wow, you said less than one percent, right? Yes and that's something we work on, if you have if you have the right people it should be zero but of course things happen. So, it's very important to keep it at something like 1% per month but we work very hard with a career program called Getnext, so we always make sure that we have a next step for the the person and we have weekly both programs to make sure that we learn a lot from all persons that they can be challenged because nowadays it's not salary that's the most important thing. It's how people can improve the skills and be better, that's how we keep them, next program we also make sure that you have a great career plan and meaning that we want to hire people starting on like SDR level but SDRs, it can be a lot of of hard work, that's maybe the hardest position but we've also put them in another context we've always put them in something we call squards we need them to work with their context adjectives in word with customer success and so on so they work close to people having the positions that they probably will have very soon so squards is something I really recommend to make sure that they do not get bored and see actually the result of the effort they put in directly and of course I mean when you have a lot of different offices it's very important that you don't forget to have control so as much as you have control of a customer NPS you should have control of employees NPS and set goals so that should definitely in your OKRs, so we have full control of the temperature and what's happening in the different offices . Always think about your employees as your customers, make them happy and they will stay and of course people spend more time at the office than actually what they do with the families so make sure that you are the best family member they can have, make sure that you invite them to great parties, company parties, make sure that you bring them to all trips and give them that family feeling. It should be fun to go to work or else you lose them, that's all things we do. Yes, I think of all the points that you said what I really liked was your last point where you said that treat your employees like a family which is something that at fresh work we strongly believe in so our CEO keeps repeating that it's not about work-life balance, it's got to be about work-life integration - enjoy what you do you and you'll never feel like you're coming to work. Absolutely I think you put it out very beautifully…

Future of Customer Success Manager | Innovate for Success - Trending topics and information

Future of Customer Success Manager

Customer Success Manager

Hi...Success and innovation customer success specifically right because if you see some success used to be an early kid on the block but not anymore it is such an award organization that many companies start investing in customer success early on and when an organization walls there is room for innovation so if I have to ask you what are your top pointers for innovating in customer success thanks Angie first of all for having me on this show and I think as you rightly mentioned customer success is not a new function anymore it's very evolved and a lot of companies have started to invest in it much early on as you say and gone are the days where you you are not just calling customers checking through your regular QPR you know all these are what we spoke about a while ago and as you rightly mentioned I think it's time for all of us to innovate in customer success so I will talk about you know three pointers that I feel you know our pace to innovate in customer success the first one being rethinking your only channel experience so yes I know the minute we hear the word only channel it's you know highly overrated everybody's been talking about it over the last few years and you know we've all heard about customer experience and customer success if you think about it is the part of the overall overarching customer experience that you provide to your customers but what I only want to stress upon your and where we need to equate is really rethinking the channels in your national experience specifically when it comes to customer success so we all do know that you know CSM's reach out through email they have reach out to customers or to phone calls and emails I'm you know for a lot of larger customers maybe have in-person meetings but then if we really try to understand you know where customers are today and if you want CSM's to be there everywhere where your customers are we need to rethink the channels a little bit so you look at it you and I ask customers are always on whatsapp so there are a lot of new age or messaging channels whatsapp you have up will discharge you have modern messaging platforms so one way to sort of look at is you know are your see essence there in these channels where customers are spending most of their time in play and we've sort of piloted or this in certain regions specifically Middle East where we saw an early huge success you know it helped CSM slowly build this quick connect have friendly relationships and you know very quickly provide solutions to customers you know for smaller problems that they have and it goes a long way in building lasting relationships so that's a you know one channel that we need to rethink and of course offline is a channel I don't think will ever lose its importance even after you have a scalable base of customers you know you will really need to see how you have that in-person connect with every customer that you have and I think couple of ways to do this is you know happy so meet your CSM days or openoffice days where you invite your customers over or have a common place where all your customers get to meet their customer success managers it is once in person which again goes a long way in building lasting relationships with the customer so yes the first way of you know which I think we should you know we could innovate a customer success is by rethinking the only channel experience moving on to the second point I think this is mostly spoken about in all customer success forums these days it's all about product driven customer success now when you think about it your customers are spending maximum amount of time inside your product even before they reach out to a customer success manager or so a be really ensuring that you know we're giving these like when you have feature and code features and functionality are you going out into real also adding functionality is every ensure that the customer success will using your product so let me maybe give you a quick example let's say you have a feature or module in your product which impacts the business metric for customer rate so do you have features and functionalities that will actually check how a customer has been performing on that metric or you know if the customer is not been doing great on that metric I'll really be emptying and proactively providing help to the customer to check in on what really is not working out and how we can how he or she can actually you know get through the desired outcome that he or she signed up for so that's one way and if you know customers are showing signs of risk I am really providing an easy way for them to reach out to the CSM for help rather than waiting on them to draft a long email and set up your may of your P so these are a couple of ways in which you know you can think about product driven customer success which I feel is very critical and last but not the least studying my favorite of all and it's a dream project of my in a pilot project that I would love to work on is the what I call the CSM assist what now what I mean by this is think of it this way right if you really look at the life of a CSM every CSM handle is about anywhere between 50 to 200 300 odd customers in the book and if you look at it there are always certain customers who are at risk there are always certain customers where you know they're really happy and it's time for the CSM to take the next step and reach out for advocacy then there are certain customers waiting on updates on feature requests where you have to collaborate internally as a CSM you know to your customers so there are multiple you know pockets or groups of customers with different actions that the CSM has to take and imagine this right when I coming into work and I just open my laptop has you you know using all the AI and watch that we have if a bot could really tell me hey here are the 10 things that you need to do today first we talk to customer again we see because you know he or she is really getting off into the and then reach out to this customer today because he's due for a case study of who-ville so I think if you know if the entire priority priorities are taken into order you have certain business rules in place and if what could really tell me how to plan my day out and prioritize my work keeping the end goal in mind that it is not just one customer or few customers that have to be successful but my entire customer base that I manage as the CSM has to be successful you know as a company so I think having a CSM assist what maybe you know could be awesome so that is really inside and also actionable so I think that makes it easy to consume for anyone read this article right so for all the customer success managers watching so to quickly summarize rethink your omni-channel experience and don't ignore offline methods there is still some merit in going to your customers and meeting them face to face and product driven customer success it doesn't get the attention that it should and do a show she's favorite project I would you know I hope she gets to work on is an a assisted bot that can help customer success managers prioritize their work and you know focus on things that matter the most so that is really helpful...

How to Increase Sales Volume - Trending topics and information

How to increase Sales volume

Increase Sales Volume

hey everyone…Has a magic triangle formula to increase your sales so what is it alright basically companies struggle with with how do they actually drive sales how do they increase their revenue and how do they make sure they have long lasting relationships and good retention etc etc what I have found is that there's really a magic triangle that magic triangle involves three corners and the corner number one is sales or selling corner number two is branding and corner number three is storytelling those three things work together and unleash what a company is about and there's one little trick about this triangle some people may say well I know all of that I've heard all of that that's fine but here's the difference the company the companies that that triangle is amazingly powerful for our outward-bound what I mean by is that in other words their brand is about the values of their customer it is about the aspirations of their customer it is about the dreams the the problems the objectives of challenges of their customer where the magic triangle doesn't work and companies may say why we're doing branding we're doing selling we're doing you know we're telling stories is that they're talking about themselves let us tell you about our brand let us tell you about you know about let us tell you about our stuff why you should buy our stuff let us tell you stories about us and that it is wrong guarantee the two will be going through what things that sounds similar but if you just peel it back a little bit and you start to look you will see wait a second these guys are talking about themselves these guys are talking about the customer the customers dreams the customers why what what passions do they have that that fire them up and that is the difference you actually get those down because of you if you do selling without branding you will just be doing transactions now you do selling with branding branding gives you a context and adds meaning and gives you name recognition and differentiation in the marketplace now you do selling and branding with the proper types of stories and not the stories and you're not gonna want to tell stories that sound like everybody else's stories you want to tell stories that truly have a unique voice have a unique unexpected twist that have a unique hero and a unique villain and when you get those three things working in harmony that is the magic triangle that absolutely will crush the competition and they will crush your targets and crush your sales goals okay awesome I think that's a that's a great dog you know how branding feeds into sales and storytelling also feeds into sales but you know how do I get started with this tony because let's say I'm a five member company which probably two salespeople so how do you recommend very good

The first thing is that what you want to do is you need to you need to understand and this is something that's not very well understood by a lot of companies is that branding isn't just oh we have a logo therefore we have a brand that's not true if you have a logo you have a logo that's like saying that's like saying I have a tire therefore I have a car that's not true so the thing is is is it's like a brand it's doing its job a brand is doing one thing it is differentiating what you are offering from all the other things that are being offered if you fail to differentiate you will simply add to the noise of of by I are proud by our private you know everyone's now shouting to see who can be heard and whose whose matches can message can stick the most so you when you're branding you are actually differentiating yourself from what else is out there there's a compelling reason why you came into existence there's a set of values that you stand for when it comes to sales the issue of sales many think that sales that the transaction is the end of the sale the transaction is the beginning that's when it starts that's when someone has bought something and now you have the opportunity to prove to them every day every time that they use your product or service that they made the right choice and by doing that you then actually start to expand then you get referrals in the stove and that's that is selling selling is also educating selling is also helping if you if helping is not part of the definition of an organization's concept of selling they're not selling they're they're they're just trying to hammer out deals and that's a very small meeting what's that well just transacting probably they're not exactly they're only transacting that's all they're doing and and that's a very short term think that's a wrong mentality empires are not built on a series of transactions empires are built on on relationships and helping you I actually I mean even to the point I had shared on LinkedIn no I don't know probably six months ago I said I said making millions that is very funny cuz it's almost got like about twenty thousand views was like people loved it I wrote something along the lines of making millions is not the answer to your problems helping millions is Wow so the thing is like that's your context you got a help and then of course your and then if you get those tubes straight okay what's our differentiation branding what is how are we helping how are we adopting bigger problems and becoming more valuable and having something to offer and if you have something to offer then you're then you custom to sell then you have then that forms the foundation for you to be able to tell a story mm-hmm and that's something meaningful to talk about your story isn't about let us tell you how great we that's not a story that's that's like just at that point just stop talking leave the room you've you're wasting air so you need to his storytelling is like here's the deal we had had a we had had a there was an individual that we knew that ran into this problem and this was the impact that this problem was having in their world and then a today we saw that and then we actually discovered that I was actually happening to a lot of people and ended it at that and so now you can you can basically carve out a story and which point and then say look it was at that point that we had the inspiration that we we realized we had to do something to solve that and that's that's a story that's something people can relate to awesome I think you know it was a lot of insights I'm hoping that a lot of entrepreneurs in small town business you know us business owners were viewing this are going to go and form their own...

How to Handle Negative Reviews - Trending topics and information

How to Handle Negative Reviews

Handle Negative Reviews

Today's topic is something that's very critical you know we all go out there reviews right so we all get reviews testimonials but one thing with these reviews on you know these review websites this you know you cannot avoid the negative ones there are people you know who kind of white you know should he thinks sorry about the swearing but you know they write a lot of negative stuff saying hey this is not alright your sales person wasn't alright you know your software wasn't in curative and stuff like that so you know it's one thing to get reviews and it's one more thing to you know kind of handle these negative ones so when I is here to talk about how to handle these you know negative reviews on review platforms so when I what have you got for us today you know I'd say there's a three-part strategy one is to make sure that your social presence on review sites is not just dominated by a few negative outliers you need to make sure that your reviews are representative of the whole picture of your whole customer base so it's critical to reach a you know an at scale presence of hundreds of reviews such that the one or two negative allies look like outliers and not like the norm there are a lot of methods to help you drive you know review the scale the second thing is to make sure the reviews tell your narrative most of the markets that we serve are competitive markets where there are multiple players in a market and it's often really hard for the buyer to discern the differences between products a lot of companies frankly tend to use the same marketing messages and buyers tend to get a little bit cynical about those marketing messages as to as to their truth and veracity so we our approaches to help brands tell their story tell their differentiation through their customer reviews so in addition to asking standard questions around how are you using the product what alternatives did you consider what are the pros what are the cons what's your likelihood to recommend we will work with a company to tell your competitive narratives so for example at freshdesk delivers excellent customer service and has a really strong user interface instead of hoping that people will talk about those things let's guide them to talk about those things through a customized question when that and leads us to be able to do is to highlight for the buyer the differences between products and it also creates differentiation for you for those active buyers who are searching online and and comparing your products the other thing to think about is how to turn your content into a weapon so as much as buyers are going online to research products themselves let's face it in the b2b world salespeople and demand generation is still important you know we're not living in a world like hotel booking where people go online decide their hotels based upon reviews and booked without any assistance so if you can arm your salespeople to use content in their channels that could be creating sales collateral battle cards presentations or pushing the content into some kind of sales library tool make it easy for them to find the quotes the handle objections that handle competitive situations that way they can refute what may be a negative claim on a website another thing to think about is to is to acknowledge the feedback where its presence to comment on reviews and to actually route that commentary to your product management team it may be an isolated instance it may be an outlier or there may be a consistent theme that should be addressed we're living in a world where software is mostly SAS and can be updated and changed on a regular basis so reviews can be an enormous ly valuable listening post to give you insights of product feedback you can act upon and what we've learned in our research is that companies who not only listen to that commentary but engage and tell the customer that they're hearing them ultimately win because they're sticking a link to the market that they're a company that cares awesome I think I really like the part where you spoke about you know guiding your customers to write the stuff that they you know you want them to write you know really make them talk about the advantages of your product yet the service that you are offering I think most of the marketers or companies fail to do that you know they just assume that the customer is gonna write about this so I think it's really valuable inside...

Types of Soft Skills | Management Skills - Trending topics and information

TYPES OF SOFT SKILLS

Soft Skills

Planning preparing towards developing the soft skills which are relevant for your self-management that is developing yourself and I say was telling you in the previous one I am just going to use an approach where unlike the other approaches there people try to tell you do this do that and then give some cosmetic touches but in practice it does not really amount to development of your personality so here my approach is to create a kind of change in your personality modify develop and at the same time imbibe soft skills which will stay with you forever and which will give you the intended effect in all human interaction and communication now before the same object but we have two different perceptions of the same object and then don't be guided by prejudice especially in human interaction to this you should also be emotionally balanced so that before you show your anger or before you burst out any kind of emotion on somebody's annoying behavior find out what makes the person to behave in the first instance in such a manner now I gave you the example from Stephen Covey and then he makes the famous statement seek first to understand and then to be understood instead of complaining that others are not understanding first try to understand why the person is behaving in such a kind of abnormal manner that is not suiting for you now this is about the previous lecture but on the other hand some general tips do not be satisfied with doing the minimum required learning for this course then and there I keep dropping some names dropping some ideas dropping some books which you can use it for extra reading for example you should learn eagerly from the extra material suggested in the previous two lectures one I mentioned about Stephen Covey's seven Habits of Highly Effective People I also asked you to take a look at Steve Jobs as famous commencement address at Stanford University I hope you have done it most of you in case you have not done it just try to take some more time after the end of this lecture buy the book and then try to watch the video now in this lecture and again before I start you might be wondering with this question having taught you some soft skills so far and if I have taught you have you really learnt any soft skills so far and in case you have learned what are they now I would like to tell you I have not overtly told you that I am going to teach you these skills and then talked about it but in the way of introducing certain important concepts and ideas actually I have implicitly taught some soft skills which pertain to self management emotion regulation and time management skills now again okay recapture preview of what we have done in the perspective of soft skills will make you understand that yes indeed I have actually taught you some soft skills but again as I said I can take the horse to the pond but it is up to the horse to drink it or not I have created an environment and awareness that these are some skills and you need to be aware of it and you need to implement that in your day-to-day behavior so that those skills become part of you now what are the skills which I implicitly try to teach you now look at them in the first module I was trying to prepare you fine-tune you to this course and then I was trying to make you plan plan schedule I said preparing and planning is something very important for doing this course in 

The second one I was largely focusing on self awareness with regard to having a clear sense of purpose we talked about beginning with the end in mind and then that end in mind is actually thinking about the end result before you begin a new task any task I told you that even before doing this course ask yourself why are you doing this course at the end of this course what do you expect do you just expect a certificate or you want something else other than the certificate how are you going to use this and then begin with the end in mind what is your vision what is your lifelong mission have you thought of it if you have not done it again break now take a pass look back and then just think what is it that you want at the end of your life what are those four important people in your life going to tell about you now those things will make a huge difference in the way you are going to plan and schedule the events of your life now having said that in the second module broadly I was talking about self-awareness but then I also wanted you to think about the end result before beginning a  new task because this will help you in knowing setting your priorities now once you know what are your priorities you learn to identify water high value and low value and then slowly you also try to understand there are something like no value tasks spending time on that is not going to help you develop your personality or soft skills just eliminate that from your life no value tasks and then you commit to do only high-value tasks I was asking for commitment and then you need to use willpower and perseverance to complete the tasks in time and then I went ahead and then I was also telling you about the perceptual differences the differences in our own perceptions so at the end of it I concluded by saying that it is important that you learn to empathize with others so empathizing itself is a kind of soft skill which you need to develop I will talk more about that now and I am just going to highlight about nine important facets of soft skills the nine prominent ones you if you just look at books they say hundreds of skills but in the ninth broad soft skills which I have identified all the other skills can be incorporated and in this module let us focus on this ninth skill set which come under the self management skill set okay now these nine are important and at the end of it it is not just I am telling you and you're learning and even I am NOT going to teach the concepts as such I am just going to ask you questions and then these questions are rhetorical questions that means that the answers are implicit you know what is the right answer you think about it and then if you think that you are not doing it so change that eliminate that from your life and then try to modify accordingly the first most important skill set that you should have in terms of self management is self-awareness now self-awareness simply speaking that you should know your self the unknown self is not something that is worth living so you should know first faul and if you know yourself you will be able to conquer the world all these things are known to you but then think about these concepts in terms of precipitating into you in terms of certain penetrating questions and how would you answer them look at some of the questions that I am going to ask you and then resolve the answers based on which you know the level of your self-awareness if you think that you need more keep asking the questions make improvements why are you lazy the biggest conflict resolution that you will have within yourself is trying to decide that you will overcome laziness the day you decide you will become free you will have more time and then you will have more tasks to do you will sooner or later identify your mission and then you will proceed with the vision and then you will be like happy forever but then why are you lazy what makes you lazy what will make you work without expecting any reward when you go for a job even if it is nine-to-five job what will make you work beyond five o clock what will make you work without looking at your watch frequently what is it that job that will passionately observe you or you doing it if you are not doing why are you not doing it so these are the answers that will amount to your self-awareness if you have not even thought of it now think about it who or what inspires you is it a person is it the appearance of a person and then like some people look at innocence of the child they are very inspired some people are inspired by sunset nature itself is a very big inspirer some people are inspired by great achievements what is it that is inspiring you and then who or what makes you angry so suppose you look at somebody or something and then you feel furious now what is it that that is setting you when do you remain calm and peaceful what is the time that you are completely as free you're completely calm and peaceful is it early in the morning late at night or sometime after your afternoon nap what is the time in a day that you are common peacefully how many weeks in a month that you are completely peaceful that you do not have any stress no problem of insomnia you slept peacefully how many days went like that and then what are you afraid of what are your fears what are your apprehensions when do you feel embarrassed when you feel little bit shy and when you feel embarrassed and then you you feel somewhat shy to do certain things when is it that happening why do you get frustrated what are your driving forces what motivates you is it money is it power is it some kind of beauty some aesthetics is it some kind of drive to change 

The world is it something that you think that you should change yourself what is it that is driving you why do you postpone things if if you have enough motivation why are you postponing things why are you not doing things in time why are you jealous of someone where you're not happy with yourself why do you think that somebody has got something better than you why are you jealous and then when do you appreciate someone when you show that you are liking some quality in someone or you all the time preoccupied with yourself and never have time to tell someone or somebody that they are better than you and if you do that when you do that why do you get  attracted to someone or something what is it in somebody or something that quality that is attracting you why do you get addicted to something it can be good addiction bad addiction you can be addicted to reading a book you can be addicted to watching something on TV you can be addicted to the internet addicted to Facebook addicted to drugs addicted to cigarettes addicted to so many things but why are you addicted what is it what is it that is causing you that addiction and why do you even sometimes you have not even talked to your person and but the moment you look at the person you start hating the person why do you hate the person and why do you love someone even that has no reason why do you love someone now if you try to answer these questions so you will be able to create a kind of awareness that is required for your own self so that is under self-awareness let us go to the second right self confident now ask these questions are you confident or are you overconfident or are you lacking in confidence you may be one of these two three categories and you may be confident at some time some aspects of your life but completely lacking in confidence in something else which part of your life you are lacking in confidence then do you believe in you that you have strength and power within you to achieve anything that actually amounts to your confidence that is the inner confidence okay outside you are embarrassed with something a very important skill set that you need to develop in terms of self management skills it the most important thing do you have a positive or a negative mindset do you always see the rosy picture of life or always look at something that is gloomy is your mind looks at problems or comes out with solutions to problems are you a problem creator or what is it that your mind thinking about is it problem creating or solving the problem then the other aspect of mindset do you have a rigid fixed mindset or a flexible growth mindset between fixed mindset and growth mindset some of these concepts I will be elaborating in the coming lectures but right now at least you know what kind of mindset you have if you have the fixed mindset you are not open to ideas even you are not open to some course like this so you think that you know everything already you just kept achill ii want to see what is happening in the course but mind wise you are just fix it and you are refusing to learn anything new growth mindset people always know that there is so much to learn and then they make mistakes but they learn from the mistakes they develop they enhance and then they grow so just see whether you are in the fixer or in the growth mindset is your mind looking for opportunity to learn and grow even in difficult situations or is your mind indulging in complaining and blaming others so some people want full responsibility the mind thinks that I made the mistake but in certain cases the mind thinks that it is not me it is because of him because of my parents because of my boss because of my son because of my wife because my colleague friend enemy it happened not because of me so what is your mind thinking so that determines your mindset you need to have a growth mindset you need to have a positive mindset if you really want to develop your personality now let us look at the next three skill sets that is with regard to emotional balance handling stress and coping with failure this again determines your personality as well as developing soft skills now emotional balance today emotional balance along with the next aspect that I am going to talk about that is spiritual intelligence these two skill sets are supposed to be the predominant skill sets that determines whether you are going to be a very highly successful person successful not in materialistic terms but in a holistic term whether it will be success whether you will be happy and peaceful in your life so these two aspects alone are the ones they are determining as against 

The previous thinking that it is IQ that is intelligent quotient that is determining your level of success now what is this EQ emotional quotient emotional intelligence and I call it as emotional balance how good is your emotional literacy that is emotionally what do you know about yourself when do you know that your emotions are in control when do you know that you are losing your emotions and the level of your emotional intelligence what is your EQ are you able to control your emotions all the time with anybody is it with somebody you lose your emotions only with some people you are able to control it are you able to hide your feelings if you want to or the feelings are just being expressed non-verbally from your face your eyes your entire body are you not able to do do you feel weak before some people with some people especially if they happen to be your boss do you feel intimidated suppose you are not that well-off do you feel somewhat intimidated and weak before powerful people before rich people than you so do you have this kind of emotional problems can you manage your negative emotions such as anger frustration and hurt if you are hurt for example how do you act react you get angry you shout at other people or just you calm yourself and then you  introspect retrospect reflect on the things and then you come out with a solution to minimize the kind of hurting future how do you act do you act McMahon immensely when people have hurt you do you act generously when people have hurt you or do you show the meanest of yourself when somebody has hurt you so that makes a huge difference can you think rationally and make objective decisions when you are consumed with your own emotion that means when you are completely charged in emotion can you make any objective and rational decisions or will it be conditioned by your emotions are you afraid of sharing your innermost feelings can you share some of your innermost fears apprehensions and then even funniest thoughts with at least one person in a group is it possible can you share your love for someone without getting nervous you know all these qualities if you ask yourself where you stand is telling important clues about your emotional literacy we'll come back to this but right now I just wanted to introduce this to you and keep asking these questions in fact you just ask this and then write and then reflect write the answer I am at this level I am afraid of this person and then try to keep that consciously in your mind and then try to overcome that situation again as I said we'll come back to or Cummings or some sort of emotional problems at a later stage now about stress management handling stress how do you handle stress that also determines like how emotionally strong you are as a person and it also tells about your self management skill set with regard to handling stress do you remain cool calm and collected in any situations some people think that they will be able to remain cool only in an environment where their friends are there and their supporters are there but in a hostile situation in tough situations will you remain calm and collected are you strained when you interact with people at personal and professional levels at you hate to go home so you go to the bar and drink a lot and then go home and then again get shouting but then in your unconsciousness you do not hear anything and then you just go flat office again you go you do not want to face your colleague you do not want to face your have you created such a conflicting strain phone situation there in both at home and office do you know how to come out of a stressful situation stress is something sometimes you know that is self induced often it is not there most of the times it is an illusion these are all perceived threats now once you realize that do you know how to come out of a stressful situation are you aware that the less stressful you are the more productive you will be it is important that you remove stress and then you become more productive have you thought of that now the next skill set is with regard to coping with failure how are you going to deal with failure is failure actually a stepping stone for your success are you going to learn from your failure and then use that failure to make your success a great one or are you going to be bogged down with failure how do you respond to failure so that again determines your personality do you have the resilience to bounce back after a setback so there are people even one small minor setback so they become so frustrated so emotionally upset and they never stop trying again they just stop it whereas there are people who bounce back they go to the depths of despair and then they come out of it and they rise again to an unbelievable height just because of the resilience that's a soft skill do you have the persistence and perseverance again other soft skills to continue with your plan despite obstacles and opposition's do you have the willpower and determination to work with the same energy till your mission is accomplished there are people who start with lots of enthusiasm and energy at the beginning of a project but what happens when the project proceeds after some time they lose all energy and enthusiasm because they do not get support they are not getting any encouragement it is at this time they need to believe in themselves they have to have their inner core very strong believe in the inner confidence self and then pull a log they need willpower determination perseverance persistence so that they can bounce back now let us look at the next three important skill sets that you need for self management I have put patience tolerance and trustworthiness as one skill set because they are more or less close to each other now what do I mean by being patient why is it an important soft skill because you need to have the wisdom to remain calm when others rush you might have heard of the proverb that fools rush in where angels fear to tread even when angels are afraid of taking a path force rush they run now even wise people are afraid of doing something so foolish people will commit that they will do it now do you have the patience to understand this situation are you patient enough to wait for the right moment right opportunity or impatiently you lose your temper so that you are a short-tempered person commit to things which become very unpleasant and completely unfavorable for you so patience is a very important quality whether in personal or in  professional relationships can you patiently wait for the appropriate time to initiate action you need to wait for the most important time so that you can initiate action when you think that it is appropriate and it will be beneficial to you and all others who are concerned in that do you have a high level of tolerance today intolerance has become a kind of mania throughout the world people have become highly intolerant in tolera intolerant or of any kind of difference difference in terms of name difference in terms of cost religion color language nationality so anything that is not same so people are sort of become intolerant but I am NOT talking about that kind of intolerance but tolerance as a kind of soft skill which you need to develop do you have a high level of tolerance some people become very intolerant when people who have different kinds of qualities that annoys you come and talk to you so you lose your temper now do you have the tolerance can you tolerate people can you tolerate situations can you give a long rope to people can you can you be the one who will always push the ball in the other person's code and then keep your side waiting will you remain tolerant can people trust you trustworthiness is another important soft skill that you need to develop in case you have not developed it it are you responsible and committed along with trustworthiness do you speak the truth or occasionally tell lies or always tell only lies now telling only lies can be fun but then if you really want to develop your personality in the long run it is not going to help the more people can rely on your word as having 100% truth the more people will trust you and then the more people will invest in you the more people will come and give you success so it has to be a very trustworthy one linked with truth and integrity do you have good standards of honesty and integrity do you act ethically in all 

The things that you do do you behave in a morally good manner do you know what is morally right or wrong and do you always choose the right path are you Attica Lee correct do you do things which you know that nobody is there but even if people see that nothing will happen or are you doing things which are not ethically correct in the absence of your boss in the absence of your parents in the absence of your partner so are you doing such things so ask these questions and then perceptiveness which I hinted in the previous lecture is something that you need to pay attention to the other person especially when you are in interaction do you pay attention to the unspoken acts of communication people often say one thing but then they mean something different something sometimes they mean exactly the opposite they say something their body language means exactly the opposite now do you pay attention to the nonverbal cues what their eye still what their facial expressions indicate are you able to look at that do you feel that often people say something but they do not mean it or mean exactly the opposite is your mind open while listening to controversial ideas or your mind is filled with prejudice and then negative thoughts can you open it up do you understand people correctly how often people come and tell you oh you never understand me you have misunderstood me or people do they come and tell you you are the only person who understands me correctly how many such people do you have in your life now that shows that you are developing your maturity emotional maturity in terms of perceptiveness and then the last but not the least and the most important is this spiritual intelligence again as I said I will talk about this along with need achievement and self-actualization right at a later lesson but at this point I want you to understand what is the spiritual intelligence this is first of all nothing to do with religion it is a high level of emotional intelligence where you also realize that there are things that goes beyond your mind body and feeling there is something there is spirit okay that that is something that is soul that has the connectedness with all other human beings all other universe and that is something that you strike a chord with now ask these questions and you will be able to understand what level of spiritual intelligence you are in do you rise your life to a higher spiritual level do people look up to us the role models how many of you somebody said that the best way you know that where you stand is the way your children talk about you and often they say that children take their parents as the role models at least do your children take up you as the role model okay family level but at a professional level how many people can look at you as a role model how many people are you inspiring what is your high level of consciousness where others are aspiring to reach and then do you have the instinct in you to change the world and make it a better place instead of only serving your selfish needs is there an instinct in you that like James Bond you want to save the world you want to protect it from enemies you want to protect it from climate change you want to do something so that you can save the people make them in live in a better place and you make your contribution so that the universe becomes slightly better...

How to Write a Resume | Making Your Great Resume - Trending topics and information

How to Write a Resume

Write a Resume

Hi guys in this article I will talk about why is it important to make your resume on your own?  I have seen that whenever there is any recruitment, campus recruitment so all the mass recruitment companies like TCS, Tech Mahindra or Infosys or any other company that arrives in the campus for the recruitment first they check your resume in so they can either ask you to send your resume via email before they arrive actually on the campus they will ask you to send your resume through the mail and then they will select it on the basis of your resume, they will actually make sure that whether you should be called for the interview or not so it is very important that you make your resume on your on what I have seen that most of the students what they do, like one strudent, he will download a template from Google right and then he will fill all his information honestly then 50 of his friends and his friends they will copy exact his resume and you won't believe many a times it has happened that I have seen even the parent names same in resumes of more than two to three students. Right once it happened that I believe TCS was there and almost 50 students had made the same resume like most of the information was same and they just changed their fathers name, their mothers name and all that information so they say that they actually rejected all those 50 students who they found that they did not make their resume on their own. Friends it is very important to make on your own because recruiters say that if an engineer or any other degree that you have if you can not not write in a sheet of paper about yourself then what else will you do how can they know that you are a sensible and a responsible you're going to be a sensible or a responsible employee if you cannot write about yourself in that sheet of paper right so make sure that you do not copy your resume from anyone and if you're a good friend make sure that you do not show your resume to any friend of yours because your resume has to be very unique right and how to make that resume a unique that I will help you I will give you a lay out how to make your resume you know I will not give you a sample but yes I will tell you step by step how to make you resume you need. all that information that obviously you have your information you will fill in that but I will tell you about all the headings that you need to fill in for that guys...

Interview Tips Best Job Freshers - Trending topics and information

Interview Tips Best Job Freshers

Best Job Freshers

Hey Guys, in today's article,I would share an interview question, which is asked in all kind of interviews Whether you are an experienced one or a fresher. The question is"WHY SHOULD I HIRE YOU ?" Now to answer this question,it is very important that you do your homework before appearing for interview. You are required to research well about the company , which you are going for. Usually candidates get nervous while answering this question,as they are not aware about how to answer this question. If you well prepare yourself in advance,it will be really easy for you to answer this question. For any kind of job,there is a job description and desirable skill set If you already are aware about these,you can easily convince interviewer,that how you are the best suitable candidate for this job and why you are fit for this job and why should you be hired? When you will be able to match your skills (ones that you already possess) with their desirable skills so very confidently you can answer this question this way. "Sir/Madam; what I read part of the expected set of responsibilities gave, whatever alluring aptitudes you need,I have every one of those abilities. This is the manner by which I feel that I am the ideal counterpart for your firm or association and this is why I feel I am the best candidate for this job. In interview your strengths and weaknesses are also asked,but make sure that you do not start sharing this unless you are asked for. Many a times,candidates start sharing their strengths and weaknesses at the time of introduction. But I would suggest not to answer this,unless asked for. So when you are asked about your strengths, so you share all those strengths, which matches with their desirable skills set or job description. Suppose they require a candidate who possesses excellent communication skills and interpersonal skills If you really have those skills in you,you should tell them in your strengths. If they ask you about your weaknesses,so you dont have to tell them a " real weakness" that can make that job less effective. You can tell them about such weakness,that used to be your weakness few times back and then you tell them that you have been working on it. Now you have improved a lot on that.Suppose you tell them that you were not that good in English communication or I was not confident but now I have been working on it or that now I am more confident or my english communication is better. So this way you tell them two things; one is about your weakness and second that you have a learning attitude, a growing attitude,because of which you have been working on your weaknesses. If you answer this,you will definitely be selected. 

There is one more question which is asked in interview,and if you answer it correct,you will be selected for sure. " Usually candidates answer this question this way, they actually tell the truth ,that they are not supposed to tell. Like they say,Mam I see myself as an IAS or I see myself in a govt job. Friends, if you are appearing in an interview for a private firm, so obviously you should not tell them anything because of which you might get rejected or not get selected. So you need to answer this question like this" that after 5 years,you will be in their organization ( for which you are being interviewed) in the same organization you will be at a higher position like of a Manager or senior manager also tell them about your roles and responsibilities in their organization after 5 years Dont tell that you will be in a govt job or that you will be appearing for any exam or will go for higher studies leaving that job One more question is asked in interview, "would you like to relocate? " If you really are willing to relocate or able to work in night shift then only say yes many a times candidate lies in interview,just to get that offer letter but when they join,they get in trouble. If you can relocate to another city and adjust well,it is advisable,that you think well before answering this question. specially for girls,if they have consent of their family already that they are comfortable to let her work in night shift then only they should say yes,otherwise you can politely say that you are not comfortable working in night shift. I hope all these question will help you to get you your dream job.