How to Increase Sales Volume - Trending topics and information

How to increase Sales volume

Increase Sales Volume

hey everyone…Has a magic triangle formula to increase your sales so what is it alright basically companies struggle with with how do they actually drive sales how do they increase their revenue and how do they make sure they have long lasting relationships and good retention etc etc what I have found is that there's really a magic triangle that magic triangle involves three corners and the corner number one is sales or selling corner number two is branding and corner number three is storytelling those three things work together and unleash what a company is about and there's one little trick about this triangle some people may say well I know all of that I've heard all of that that's fine but here's the difference the company the companies that that triangle is amazingly powerful for our outward-bound what I mean by is that in other words their brand is about the values of their customer it is about the aspirations of their customer it is about the dreams the the problems the objectives of challenges of their customer where the magic triangle doesn't work and companies may say why we're doing branding we're doing selling we're doing you know we're telling stories is that they're talking about themselves let us tell you about our brand let us tell you about you know about let us tell you about our stuff why you should buy our stuff let us tell you stories about us and that it is wrong guarantee the two will be going through what things that sounds similar but if you just peel it back a little bit and you start to look you will see wait a second these guys are talking about themselves these guys are talking about the customer the customers dreams the customers why what what passions do they have that that fire them up and that is the difference you actually get those down because of you if you do selling without branding you will just be doing transactions now you do selling with branding branding gives you a context and adds meaning and gives you name recognition and differentiation in the marketplace now you do selling and branding with the proper types of stories and not the stories and you're not gonna want to tell stories that sound like everybody else's stories you want to tell stories that truly have a unique voice have a unique unexpected twist that have a unique hero and a unique villain and when you get those three things working in harmony that is the magic triangle that absolutely will crush the competition and they will crush your targets and crush your sales goals okay awesome I think that's a that's a great dog you know how branding feeds into sales and storytelling also feeds into sales but you know how do I get started with this tony because let's say I'm a five member company which probably two salespeople so how do you recommend very good

The first thing is that what you want to do is you need to you need to understand and this is something that's not very well understood by a lot of companies is that branding isn't just oh we have a logo therefore we have a brand that's not true if you have a logo you have a logo that's like saying that's like saying I have a tire therefore I have a car that's not true so the thing is is is it's like a brand it's doing its job a brand is doing one thing it is differentiating what you are offering from all the other things that are being offered if you fail to differentiate you will simply add to the noise of of by I are proud by our private you know everyone's now shouting to see who can be heard and whose whose matches can message can stick the most so you when you're branding you are actually differentiating yourself from what else is out there there's a compelling reason why you came into existence there's a set of values that you stand for when it comes to sales the issue of sales many think that sales that the transaction is the end of the sale the transaction is the beginning that's when it starts that's when someone has bought something and now you have the opportunity to prove to them every day every time that they use your product or service that they made the right choice and by doing that you then actually start to expand then you get referrals in the stove and that's that is selling selling is also educating selling is also helping if you if helping is not part of the definition of an organization's concept of selling they're not selling they're they're they're just trying to hammer out deals and that's a very small meeting what's that well just transacting probably they're not exactly they're only transacting that's all they're doing and and that's a very short term think that's a wrong mentality empires are not built on a series of transactions empires are built on on relationships and helping you I actually I mean even to the point I had shared on LinkedIn no I don't know probably six months ago I said I said making millions that is very funny cuz it's almost got like about twenty thousand views was like people loved it I wrote something along the lines of making millions is not the answer to your problems helping millions is Wow so the thing is like that's your context you got a help and then of course your and then if you get those tubes straight okay what's our differentiation branding what is how are we helping how are we adopting bigger problems and becoming more valuable and having something to offer and if you have something to offer then you're then you custom to sell then you have then that forms the foundation for you to be able to tell a story mm-hmm and that's something meaningful to talk about your story isn't about let us tell you how great we that's not a story that's that's like just at that point just stop talking leave the room you've you're wasting air so you need to his storytelling is like here's the deal we had had a we had had a there was an individual that we knew that ran into this problem and this was the impact that this problem was having in their world and then a today we saw that and then we actually discovered that I was actually happening to a lot of people and ended it at that and so now you can you can basically carve out a story and which point and then say look it was at that point that we had the inspiration that we we realized we had to do something to solve that and that's that's a story that's something people can relate to awesome I think you know it was a lot of insights I'm hoping that a lot of entrepreneurs in small town business you know us business owners were viewing this are going to go and form their own...