How to Build a Highly Engaged Community - Trending topics and information

HOW TO BUILD A HIGHLY ENGAGED COMMUNITY

Engaged Community

The director of marketing at sales hacker to talk about how to build a engaging community how to build an engaging community sure yeah so I've got I think three big big tips that are pretty simple actually one is that you have to start small and only bring on new members that you know will be engaged if you bring on a lot of people and your big it's hard to engage a big group it's easy to grow a small but engaged group so if that makes sense start small it's easier to build up then engage big my

Second tip I guess would be to do little things that don't scale so its sales hacker I spend a lot of time talking one-to-one with our community members giving them my advice just having a lot of conversations and it takes time away from all the things I could be doing like writing you know emails or creating new content for the community but a lot of that is so impersonal that it just doesn't it doesn't quite have the same impact and frankly like I get a lot out of as a community builder I like spending time with the community members so one of the first things I did when I joined was I ran a survey of our community members to ask them what they wanted from us we got a lot of great info and next week we're launching a new website to work in a lot of that but after the survey I then had one-to-one calls with about 50 community members so it took me like a full week I had a lot of phone calls a lot of conversations and I learned more from that week than I did in my first whole three months at sales hacker so do the things that don't scale is tip number - and then

Tip number three is look for popsicle moments and I got this idea from Julie purse offski at winning by design which is a sales training and consultancy firm she described this little hotel in Los Angeles it's one of the top-rated hotels in LA but it's not fancy and it's not particularly lush or luxurious or comfortable there are other amazing hotels this normal hello it's kind of weird but the thing that makes it tough rated is that there's this little phone by the pool you can pick up the phone and it's a popsicle emergency hotline and you can order your choice of chocolate vanilla or strawberry popsicle and have it deliver to you on a silver platter by the pool it's this little moment of delight that isn't delivered anywhere else and the guests that the hotel did not ask for this the hotel just thought this would be really nice and went above and beyond to do it so you have to look through the life cycle of people joining interacting and even leaving your community and think of ways to provide some surprising levels of delight those little popsicle moments that they may not be asking for but you know that you would love if you were them so those are I mean there's a whole lot more to it but I think those are three of the fundamentals that kind of have to nail if you want to feel the really good engaging okay I think I'm just encapsulating what you're saying right one start with a known group of people so it's easier to engage trim you know do things that don't scale and three create those small moments of wall for people in your community yeah nice absolutely really and if you do those things consistently the rest will follow all of the rest of the things will fall into place okay awesome I think it was actionable yet so strategic...