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Build a Team |
Hi...Creating a great employee
experience that will enable your company this is something I really believe in.
We normally talk about sales and marketing but to scale and being a successful
company you need to build a home of stars as well so just to give you like a
little bit background of we have been growing from 27 people to over hundred just
during this year. So you need to have like a really good process to handle them
and you need to keep their place as well and we also have offices in seven
different countries in the world so it's also a challenge about how you keep
the culture. So my best tactic on how to build a home of stars is actually to
share and make sure that you have a great vision that you can be a hundred
percent transparent so everyone could be in line with the goal and that's of
course something everyone says that they have a good culture but it's actually
how we work with it that's really important and one tactic or platform or tool
that actually worked very good for us to make it very transparent was to start
working on OKRs from Google to structure and like a lot of different tasks so
that everyone can be aligned all the way up to to the vision and another thing
we spend a lot of time is to find the right type of people that really fit into
our culture. So we focus a lot on the recruitment process to an attract the
right people and we have a lot of great things there to like try to stand out I
mean recruitment process is a little bit like a sales process you need to stand
out, you need to be unique and we use a lot of different tactics there one of
them is actually speed dates meaning a little bit like dating people we bring a
lot of people to our office and they have different rooms we try to have at
least 20 to 30 people at the time, they have five rooms, they meet a lot of
different people, always one founder, we have co-founders and some rooms with
more traditional questions and some rooms with crazy questions like how many
how big is the business in Italy just to get their feedback as well. The person
just not like hanging out with the people when they're not in the room also has
a lot of impact when we decide who to hire to continue the process. After that
process we just meet all of us and decide directly. So our recruitment process
is very fast. We decide everyday we also use VR recruitment just to stand out
so you can play and be in a situation where you try to sell our product in a
good way and just you know they handle different type of stakeholders and
complex decision maker structure and so on. We also have something called the
score and that's a combination of cognitive tests, personal tests and also what
we think is the fit so we always score all in place with a score and that makes
it very easy for us to know if it's a good candidate or not. We try to learn to
work a lot with employee branding so as much as you need to create like a
marketing persona which is very popular nowadays, we actually created something
like an employee persona as well and then of course make sure that you have a
great introduction program and actually the onboarding starts at the same time
as you need the customer or the candidate the first time and we know this is
very important to have a great candidate experience so even if it's not perfect
match for the first candidate make sure they get the best experience because
that person would probably refer more candidates to you in the future so I
think that's something really important and we have solved the recruitment
process you need to keep them we actually have a less than 1% in the
terminations of our place. Wow, you said less than one percent, right? Yes and
that's something we work on, if you have if you have the right people it should
be zero but of course things happen. So, it's very important to keep it at
something like 1% per month but we work very hard with a career program called
Getnext, so we always make sure that we have a next step for the the person and
we have weekly both programs to make sure that we learn a lot from all persons
that they can be challenged because nowadays it's not salary that's the most
important thing. It's how people can improve the skills and be better, that's
how we keep them, next program we also make sure that you have a great career
plan and meaning that we want to hire people starting on like SDR level but
SDRs, it can be a lot of of hard work, that's maybe the hardest position but
we've also put them in another context we've always put them in something we
call squards we need them to work with their context adjectives in word with
customer success and so on so they work close to people having the positions
that they probably will have very soon so squards is something I really
recommend to make sure that they do not get bored and see actually the result
of the effort they put in directly and of course I mean when you have a lot of
different offices it's very important that you don't forget to have control so
as much as you have control of a customer NPS you should have control of
employees NPS and set goals so that should definitely in your OKRs, so we have
full control of the temperature and what's happening in the different offices .
Always think about your employees as your customers, make them happy and they
will stay and of course people spend more time at the office than actually what
they do with the families so make sure that you are the best family member they
can have, make sure that you invite them to great parties, company parties,
make sure that you bring them to all trips and give them that family feeling.
It should be fun to go to work or else you lose them, that's all things we do.
Yes, I think of all the points that you said what I really liked was your last
point where you said that treat your employees like a family which is something
that at fresh work we strongly believe in so our CEO keeps repeating that it's
not about work-life balance, it's got to be about work-life integration - enjoy
what you do you and you'll never feel like you're coming to work. Absolutely I
think you put it out very beautifully…
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