Business Development | Do The Things You Really Want - Trending topics and information

DO THE THINGS YOU REALLY WANT

Business Development

Think about it you can look at any business and if you want to know what shifts a business which shifts your life there's one force decision-making decision-making is the force that shapes destiny personal corporate business destiny how many of you could pick a distance the decisions that you made years ago one or two decisions five 10 15 years ago that decision you may not have realized at the time but that decision was one of most important decisions of your life he's made a different decision there you've gone a different direction your life would be completely different to that who can relate to this and if I say I secret then is getting darn good and making more effective decisions now by the way are we always going to make the right decision yes or no absolutely not no way in a million years but most people don't have the guts to make the tough decisions because they want to make the right decisions so they make no decision and that's a decision isn't it true and what happens is the world takes them over so decision making is the power now there's three decisions you're making every moment of your life and of your business and making it right now in this room and if you're watching here on film especially you might make some decisions decision you're not in the environment that's different but the first decision you're making every moment your life affects your life and businesses what are you gonna focus on because whatever you focus on you're gonna feel so as a business owner every employee you have each day comes in and they make decisions about what the focus on some people focus on their own needs some people focus on the customers needs it's not gonna change the quality of what your business does how it does yes or no a little or completely completely peace some people focus on what they can up control every day can you predict if you're focusing every day what you can't control how you're gonna feel about your life or your business here to be overwhelm they're gonna be fresh you're gonna be frustrated right now you're deciding what the focus on you can be focusing on okay we're getting into it now I got the energy now we're gonna get into the meat of this you're right all businesses decision making better decisions better life or you be saying wow my neighbor smells after all that jumping up and down notice that focus right when if you focus on you're gonna experience that true now some people make a decision and then they focus on the decision about how it didn't work out versus what they learned those are gonna be plenty decisions that don't work out fact probably if we're honest most of us forget them but most of our decisions aren't necessary

The right decisions if we make gutsy ones but the open decision is the ability to choose again so focus is a decision it's happening right now it's happening your business but here's what we're looking for there's a pattern of focus at some stages and business as you learn today the focus of the entrepreneur of the business is increasing sales and the increased sales increase sales and when they're successful they eventually fail because their sales are increasing but what's not someone tell me what's not profits some people are totally focused on profits profits profits can you make any company profitable yes or no sure you can't cut enough stuff you can make any company profitable for a while a day a week a month a year a decade through at different stages in the business you must change your focus there's a lifecycle to a business if you're gonna make effective decisions you got to know where you are on that lifecycle you make decisions differently for a teenager than a toddler then a grown adult don't you same things true in a business in your life so if you're gonna control your life the way take controls by making new choices if you don't like how things are what do you got to do change it and to change it you have to make a decision and by the way leaders make decisions that's what makes somebody leader they have the guts to make the most difficult decisions nobody else has the guts to make and they know they're gonna be wrong but if they're wrong what will they do don't know what they want they see it's not working and they'll do what change it which means they'll make another decision do something new and see if it works that's the essence of how we grow so first decision controls your life is focused lots of patterns some people focus on what they can control some focus on what they can't control some focus on customers as I said some focus on themselves if you let make this whole business about meeting your needs you can run a successful business but it'll be a job you'll never be able to sell it because it was just meeting your needs it's not a system it demands your attention or your connection it's giving what you want but ultimately it's not gonna give somebody else what they want so you can't sell it if you can't sell your business if you don't have an exit strategy you have a job I don't care how successful the businesses that doesn't mean you have to sell the business but one of the most important decisions you make in business is ultimately if I was gonna sell this my chose to I have to know who I sell this to so that I have long-term value not just didn't come along the way I have this critical mass here I get a multiple of my business and most people don't have a clear exit strategy they think I'll come up without some day you're gonna start with that end of mine that's got to be part of your focus if you're gonna be successful in your business I can remember gentlemen has built CAA in Hollywood is largest most successful agency right Michael Ovitz remember that name he put together Nike and coca-cola and these billion-dollar deals and eventually Mike Ovitz want to go sell that business he never thought through an exit strategy he got almost nothing for it cuz the laws prevented him from selling it to a studio he had a cell to most employees for pennies on its real value though Mike found a way to make money later on another place off of Disney but the bottom line is the guy didn't have an exit strategy there was brilliant made lots of money in the end didn't get the value focus your first decision is what even focus on second decision the minute you focus on something you're gonna feel it so if you focus on oh my god the economy is coming apart my industries you know people are not buying my product or service they're shutting it down consumers are not spending the money is that gonna affect your state yes or no now should you lie to yourself and just pretend there aren't challenges no but you're gonna have to focus instead on what am I gonna do what's the need that's still there in any marketplace there's always still people buying I've seen it throughout the years even some simple little business let's say you're a realtor you have your own little real estate office or are you kind of your own salesperson you got a couple people that work with you that help you leverage yourself something that simple the worst times make money few years ago she sold more real estate in the city she's from than the entire

Business Development

Multiple Listing Service of other agents combined one person now she built into a business got a whole team that runs it but it still her she built the brand how does she do well when it's going horrible she says I love when the economy gets terrible because it gets rid of all those flaky Realtors those flaky mortgage brokers there's so many of them they got of the business was going up and y'all got successful because they were on a trend when the train crash they all left left me all the business she loves these times but the reason is her focus is different that make sense completely different focus so when you're focusing you got to decide what I'm gonna focus on but as soon as you focus on something even if it's not true you're gonna feel it so if you think someone tells you someone screwed you over they took advantage of you and you're like what and you're all upset you picture in your mind and now you're angry and then later you go to a crunk front this person you find out it wasn't true who's ever had some like this happen it felt like an idiot raise your hand say aye but when you focus on it does it control you do you feel it yes or no so just write fun focus equals feeling whatever you focus on you're gonna feel and it's a leader you're gonna have to manage those feelings and you're gonna do it by managing your focus by the way if you lead other people do you have to create a focus for the company for the organization to be successful yes or no you got to find yourself what are people focusing on it's affecting all the decisions in the company so soon as you focus on that trying to get this decision number two position number two is what does this mean when you focus on somebody gotta forget the meaning is this the end or the beginning if you think this is the end of your business the end of opportunity the end of our economy are you gonna feel differently and act differently than if you think it's the beginning yes or no see the difference between Joe Kennedy with four million bucks in 1929 and Joe Kennedy with 180 plus million dollars in 1932 that big a jump different focus different meaning when everybody else said it was the end and it focusing on a survive he was focusing on how to take market share he was focusing on the opportunities where the meaning for him was is this the greatest opportunity of my lifetime there'll never be another time like this and he made enough money in that time that took care of all his heirs after that for decades to come all because he had a different focus in a different meaning listen if you're in an intimate relationship and you think it's the end of that relationship are you gonna treat that person the same ways if you think it's the beginning yes or no no somebody's laughing over here they know no way but you know what in the beginning of relationship what will you do for somebody you love what will you do for him come on what what if they say would you take out the trash what do you say I'll take out the trash of course isn't it true after three or four years they say a five or seven ago we take out the trash first look like you didn't seem that same attraction I don't know what happened here's what I tell people treat people at the end of the relationship like it's the beginning and it won't be an end and that's not just your intimate relationship what if your customers what if you fell in love with your customers with your clients more than your product more than your company if your entire life is about meeting their needs if you would do what for your customers clients you would do what if you love your customers and clients you'd do anything guess what they're gonna love you but most people love their customers and clients as long as they buy from them do what they want respond to them and them they don't they go that's the end you want clients for life and my business am I being punished by God or am I being challenged or is this actually a gift when I'm facing right now whatever meaning you give controls what you feel and what you feel controls the third decision what are you gonna do right the minute you give it a meaning you get a feeling when you get it you know a feeling you're gonna do something you're gonna take action you're gonna pull back a whole economy is driven by this people start focusing on oh my god maybe this is gonna go on forever maybe I'm not gonna get what I need this might be the end of the way things are I'd better pull my reins I better not spend this money I better not take any action and it becomes a self-fulfilling prophecy how many what I'm talking about it so decision making is your power you want to change your business think about whatever's changed your business in the past a guarantee would change your business some decisions you made you made some decisions that shift of your business in a radical way change things in a way that shifted the game for you decisions about people decisions about products decisions not marketing or promotion decisions about locations decisions about what you're going to offer your offerings decisions you want to change your whole business you can do it the next few days just with some new decisions but you're gonna get stimulated all kinds of decisions to look at you gotta decide which ones will make the biggest difference today again it's gonna help you understand where those decisions need to be focused parent based know where you are in the lifecycle of your business and where you are in your personal life cycle by the way you make decisions differently you look at time differently when you're 20 then when you're 30 then when you're 40 then when you're 50 then when you're 60 than when you're 70 yes or no it'll affect your decisions...